What’s easy for some, simply isn’t for others. Each time I’m speaking to a crowd or meeting with new clients, I have to remind myself that just because something is common sense for me…doesn’t mean it is for the audience.
Fake news is getting a lot of attention as of late. It’s not something new. What’s new is the fact that the public isn’t smart enough to tell the difference, they don’t look for anything deeper than the headline that flashed across their Facebook feed. In short, people have gotten stupid and lazy.
I miss the Weekly World News, a throwback to the day when the public was smart enough to discern fact from fiction. If Bat Boy had come along today, mass hysteria would ensue and the Democratic party would assume he somehow influenced the election.
I’m constantly told by others how easy my line of work is for me. Clients and colleagues reference the fact that this all comes so easily to me, that I just fly by the seat of my pants and inherently know what to say and do. The kind ones refer to me as an idiot savant, the descriptions go downhill from there. I have several clients that are the same way, during a meeting they appear to there for fun instead of work…yet they know the answer to every question and have researched every angle of the discussion at-hand.
What people don’t see is the fact that behind every hour of appearing to have superhuman talents and knowledge, there are countless hours of work and dedication. I’m not more talented or smarter than anyone else in the room, and I’m certainly not a savant (the ‘idiot’ moniker, however, is likely applicable).
Making it all look easy is simply the hardest thing you’ll ever do. But it’s worth it. It’s just like time at the gym. Those that are able to lift more and run faster than you make it look easy, but that’s because they’ve put hours of effort into it. So, work your ass off on when nobody’s looking, and let everyone think you’re naturally the best there’s ever been.
Whatever you do, be the fucking best there is.
There isn’t a job out there that this doesn’t apply to, nor one item that you’ll ever undertake in your personal life.
I somehow found myself in a pretty rundown hotel recently, as I had pulled over late at night and was simply too tired to go any further. I had simply decided to take whatever I could find at the nearest exit. Although I pride myself on being rather low-maintenance, I’ll admit I am a delicate flower when it comes to my hotel choices since I travel so frequently.
When I walked into the office, I could see how rundown the place was, the carpet was tattered and the entire facility looked as though it was far past its prime 30 years ago. There wasn’t any historic beauty here, just old rundown shabbiness.
The front desk person greeted me like I was his long-lost brother. He wasn’t overbearing, but made just enough small-talk during the check-in process to determine that I was completely exhausted. By the time check-in was completed, he’d found out that I needed food and offered to call in an order for delivery since there was no dining at the hotel, then he had someone from the maintenance team drag my baggage to the room for me (I don’t travel light). A few minutes after I was settled in the room and waiting for food, the front desk called to make sure that I had everything I needed and to remind me that they had ample toiletries they could run my way if I’d forgotten anything when I packed.
Under most circumstances I’d have hated my short stop for rest based on the rundown nature of the hotel, but that wasn’t the case in this instance. Thanks to one single person that was being the best front desk person he could possibly be, I would rank my stay with any of the high-end hotels I frequent.
Imagine how different the world would be if everyone went to work each day with the simple goal of kicking ass regardless of what they do. The best possible service at every restaurant, the best possible service each time you have to call for technical support, the best possible service from your consultants, etc. Everyone would suddenly be upwardly mobile, moving on to better jobs and careers as they show their true abilities.
What are you going to do today? Whatever it is, do it better than you’ve ever done it before.
A meme just for insomniac nerds like me. #insomnia
Ah, the glamorous life of advertising and public relations.